Traditionally, architects and planners focused primarily on spatial objects. Today, however, the scope of their work has expanded significantly and includes engagement with media and social networks, collaboration with local communities, participation in educational and cultural programmes, and the integration of new technologies. The global demand for urban professionals with such a broad and hybrid skill set—often described as “designer-entrepreneurs” — is rapidly growing. Developing precisely this profile was the core ambition of the Advanced Urban Design (AUD) programme created by SVESMI partner Anastassia Smirnova-Berlin.