Traditionally, architects and planners were working primarily on spatial objects. The scope of their work today is much broader and includes such aspects as dealing with media and social networks, engaging with local communities, participating in educational and cultural programs, as well as integrating new technologies. Demand for such urban professionals with a complex range of skills – “designers – entrepreneurs” is actively growing worldwide, and building such a skill set is exactly what the AUD program design by SVESMI partner Anastassia Smirnova was aiming at.